It is one problem every parent wanted a solution of but could never get. For years, hassled parents have been hunting for a place where their kids would get pampered even as they underwent various grooming regimes. But no more now! Experienced mothers-turned businesswomen Deepika Khaitan and Sanjana Nath have launched New Delhi’s only grooming destination, Flick Kids Salon, catering exclusively to children aged between 0-12 years.
Located in Greater Kailash II Main Market, Flick exclusively caters to children for a range of services, from special first haircut ceremonies to hair grooming and cutting as well as spa services to pampering little hands and feet. The most important aspect is the standard of quality and hygiene as well as well-trained staff equipped to work with children. The two women are confident that Flick will resolve a lot of issues faced by parents when it comes to grooming for kids.
While Deepika comes with a rich prior experience of being one of the Capital’s most admired pastry chefs who has established her credibility for all the work she has done specially for kids under her brand Deepika Khaitan Cakes, Sanjana is a graphic designer and the brainchild for the entire look and feel as well as branding for Flick and its product range.
Talking about how, and when did the idea of opening an exclusive salon for kids strike the duo, Deepika says, “It was back in 2009 when I had taken my two-year-old daughter to the US for the first time. She had met with an accident and the only way to wash her hair was to take her to the salon. Seeing her comfortably seated to get her hair washed and cut was a pleasant surprise. Till then, every time she needed a haircut she would be propped up on uncomfortable stools in the adult parlours here in Delhi. It was then I realised the importance of having a place specifically for kids that catered to their needs and not to grownups. At that time I was not ready to venture into something new. So I sat on the idea for six years till I managed to convince my friend Sanjana to partner with me and together we opened Flick Kids’ Salon.”
On their target audience, she adds that the salon caters to the middle and upper middle class segments of society. “We cater to kids between the ages of 0-12 and offer services to early teens as well. We also offer limited services for grown-ups so that a parent can come with their child for a day of pampering at Flick Kids’ Salon,” she says.
“We want Flick to transform the chore of going for a haircut or treatment into a ‘treat’ for kids and parents alike. We have custom fitted everything at Flick right from the low comfortable seating to the interactive play area as well as a dessert counter! Flick is equipped to entertain while we groom and pamper our young customers,” puts in Sanjana.
How much of decision-making ability do kids have in terms of choosing a service vis-a-vis their parents, especially mothers? To this, Sanjana replies, “Decision-making ability of the child totally depends on their age. With changing times kids above the age of four are starting to make their own decision on services wanted rather than services required.”
The duo plans to open more branches in the near future though there is no exact number in their mind. “We are definitely looking at a few more branches within Delhi-NCR before we start moving to other cities. When we do start expanding, we have Kolkata, Ludhiana and Ahmedabad in mind,” shares Deepika.
What to expect when at Flick…
Shampoo, conditioning and blow dry
Nail Cut + File
Nail Polish with Nail Art
Fun hair Braiding
Full Body Oil Massage
And for grown ups….
French Polish Application