Disney India introduces back-to-school range for kids
The summer vacations are over and the kids are back in school. And when most of the kids get to their school in a new class, they look forward to a new bag, bottle, stationery products and more…
Keeping this in mind, Disney India has introduced a fresh range of products for pre-schoolers, teens/ tweens and youth, making sure there is something for everyone. So, if your kid is a Mickey & Minnie fan, loves Anna and Elsa from Frozen or prefers some action with Marvel’s Superheroes like The Avengers, Spider-Man, Guardians of the Galaxy and Star Wars’ iconic characters, Darth Vader and Yoda, there’s a wide variety of products to choose from.
Back-to-school is one of the most happening areas in Indian licensing and merchandising industry, given the availability of flock of kids-centric properties. With hundreds of new and classic character-inspired essentials from the Disney, Pixar, Marvel and Star Wars universe, it has become easy for parents and kids to find everything on their back-to-school lists, every year.
Highlights of the collection have been the interchangeable cover books, geometry boxes with Classmate, the introduction of school supplies for pre-schoolers, stylish pouches and innovative backpacks.