To ignite creativity among young minds with #adidasbyme initiative, leading sportswear innovator, adidas and global indoor theme park KidZania, joined hands earlier this year for the #adidasbyme contest to help kids unleash their creativity by designing their own shoe.
Kids could visit KidZania in Noida or Mumbai and play the role of a chief shoe designer for adidas. As part of their role, they got to create their own adidas shoe by designing their own patterns, choosing colours and even customising the shoe with their name.
The activity was successfully carried out at both KidZanias’ as well as online and received over 12,000 entries. The top three winners were announced on Children’s Day and were rewarded by having their shoe designs turned into reality. Thirteen-year-old Navya Singh from Noida, Priyanshi Seth (11, Ghaziabad) and Pune-based Khushi Nahar (12) were ecstatic seeing their designs come alive when they were presented with the actual shoe. These shoes will be on display at KidZania Delhi NCR. The top 10 winners have won vouchers from adidas and KidZania.
Khushi Nahar, a winner from Pune said, “I love designing and the contest immediately caught my attention when I went to KidZania earlier this year. I am so excited to have won the competition and cannot wait to see my polka dotted shoe!”
Renu Singh, mother of Navya Singh from Noida, said, “Navya is a multi-talented girl and as parents we are extremely grateful to adidas for coming up with an initiative like #adidasbyme to promote young talent in India. We have always encouraged our daughter to express her creativity and her win makes us feel proud of her. We hope she continues to pursue her creative thinking.”