To help raise money for kids suffering from cancer and for Cancer Research UK Kids and Teens, singer Alexandra Burke has joined hands with TK Maxx on a campaign. Crowned champion of ‘The X Factor’ in 2008, the 29-year-old singer features in the brand’s new initiative as part of Christmas Sock Day, on December 6, which encourages people to wear a pair of Christmas-themed socks and take a photo with them. The photo is thereafter shared on social media with #socksie. For every selfie uploaded, TK Maxx will donate £1 to the organisation which researches new methods and treatments to help young people battling with the life-threatening disease.
“Thanks to TK Maxx, we’re able to carry out more research to help find new, better and kinder treatments for kids and young people suffering from cancer. The survival for kid’s cancers has more than doubled in the UK in the last 40 years and Cancer Research UK has been at the heart of this progress. But we couldn’t do this without the support of our partners, like TK Maxx,” shared Caro Evans, Director of Partnerships at Cancer Research UK. And the charity want to encourage “as many people as possible” to get involved in the campaign and don a pair of glitzy or slogan hosiery next month.
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